Insights

The modern day competitive business world no longer demands that one merely provide professional skills or quality work. It is probably what opens the door the perception that others hav

Introduction In the online world, your individual brand is what comes before you. Being an entrepreneur, professional, creative, or executive, the perception of people about you on the I

The competitive market today is not only about competitors but also about consumer behaviour that is rapidly changing, digital disruption, and cultural diversity that the brands that wan

In the modern globalized business environment, top managers can no longer afford to count on the company they work in determining their professional identity. The emergence of executive

The modern globalized and active business world of the United Arab Emirates (UAE) is dynamic and requires a well-developed brand identity, which is not a luxury but a must. Having a wide

In the current era of visibility and exposure to the world, the image and reputation of top managers has gained as much importance as the name of their organisation. In this is where exe