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The modern day competitive business world no longer demands that one merely provide professional skills or quality work. It is probably what opens the door the perception that others have of you, your reputation, your

Introduction In the online world, your individual brand is what comes before you. Being an entrepreneur, professional, creative, or executive, the perception of people about you on the Internet may or may not open oppo

The competitive market today is not only about competitors but also about consumer behaviour that is rapidly changing, digital disruption, and cultural diversity that the brands that want to grow and survive have to de

In the modern globalized business environment, top managers can no longer afford to count on the company they work in determining their professional identity. The emergence of executive branding management introduced a